Bloom is a wellness company focused on simple and clean ingredients to help people live a balanced life. I designed a visual identity, packaging, and a cohesive brand system helping Bloom stand out in a crowded market.
Watch a video walking through the process of developing this project.
NodeKit, founded by a scrappy team of Midwestern college dropouts, is revolutionizing how data moves across blockchains. We refined their visuals, built a modular design system with dynamic animations, and launched a new website that makes their complex technology approachable and exciting — setting the stage for a more connected Web3 future.
Agency: TinyWins
Role: Lead designer
Team: Yossi Belkin, Olga Budko, Justin Rands, Tino Zhabinskiy
Willow is a practice rooted in stillness, light, and form. I created a brand identity and visual language that reflects its quiet, intentional approach to space and wellness.
Role: Lead designerIllustrations: Dalton
Motion: Olivier Estévez
FreeGame is a player-run agency built by current and former pros to change how athlete representation works. We developed a bold identity rooted in raw authenticity, dynamic motion, and athlete ownership — launching a brand and website that puts players first.
Agency: TinyWins
Role: Senior designer
Team: Juliana Ross, Yossi Belkin, Iñaki Soria, Olivier Estévez, Diogo Oliveira
Shield AI builds autonomous systems for defense. We refined their brand to match the weight of their innovation — clarifying their architecture, sharpening their visual identity, and designing a modern, scalable website.
Full case study on TinyWins site.
Agency: TinyWins
Role: Senior designer
Team: Jon Vio, Yossi Belkin, Eve Kornienko
After 100 years in Florida real estate, Keyes needed a brand refresh to match their legacy and future ambitions. We updated their look with a vintage-modern style, crafted tools like a tone guide, and created a fresh, cohesive website —positioning Keyes for the next century of success.
Agency: TinyWins
Role: Senior designer
Team: Yossi Belkin, Cecile Foster, Olga Budko , Dalton Satterfield, Juliana Ross
Mañana Golf channels the rebellious spirit of automotive culture into golf, offering bold gear for those who break the mold on and off the course.
Agency: TinyWins
Role: Design and direction
Direction: Matty Ayers
Hallandale, a trusted name in pharmaceuticals since 2004, needed a bold refresh to elevate their brand. We crafted a new visual identity, cohesive packaging for hundreds of products, and a clean, innovative website — helping them stand out and deliver with confidence.
Agency: TinyWins
Role: Senior designer
Team: Yossi Belkin, Dalton Satterfield, Iñaki Soria, Jon Vio
Tony Robbins has inspired millions for nearly five decades, but his brand needed a refresh to stay relevant in a modern world. We crafted a cohesive, flexible system of type, color, and modular visuals to unify the brand across programs, events, and digital channels — capturing Tony’s legacy while empowering others to embrace growth and transformation.
Agency: TinyWins
Role: Senior designer
Team: Yossi Belkin, Juliana Ross, Cecile Foster, Olga Budko, Justin Rands
Two beer-obsessed architects and an entrepreneur decided to team up and open a brew pub in Downtown Ruston serving house-brewed beer and wood-fired pizza. I was brought on to design the graphic identity. On top of creating a visual representation of Utility, I also assisted with creating a voice and personality for the messaging.
Role: Design and direction
Neon Fabrication: David Hutson
Photography: Kate Tedeton
Archetypes are universal patterns or symbols that represent shared human experiences, behaviors, or personalities, transcending culture and time. Role Play is a deck of 78 cards that helps individuals and brands uncover their archetype to communicate authentically, resonate emotionally, and align with their true purpose.
Agency: TinyWins
Role: Senior designer
Team: Dalton Satterfield, Yossi Belkin, Jon Vio
I teach graphic design at the School of Design at Louisiana Tech University. From developing course content including syllabi, lectures, and projects, serving on a variety of committees, and organizing shows and events, teaching has been a major part of my practice. The following is a sample of some of that content including a school rebrand, my tenure dossier, class exercises, and other materials from my role as a teacher.