Hallandale

Hallandale, a trusted name in pharmaceuticals since 2004, needed a bold refresh to elevate their brand. We crafted a new visual identity, cohesive packaging for hundreds of products, and a clean, innovative website—helping them stand out and deliver with confidence.

Collaborated with Yossi Belkin on the visual identity, contributing to the logo design, visual system, brand guidelines, packaging, social assets, brand collateral, and case study.

Agency: TinyWins
Role: Senior designer
Team: Yossi Belkin, Dalton Satterfield, Iñaki Soria, Jon Vio

Keyes

After 100 years in Florida real estate, Keyes needed a brand refresh to match their legacy and future ambitions. We updated their look with a vintage-modern style, crafted tools like a tone guide, and created a fresh, cohesive website—positioning Keyes for the next century of success.

Collaborated with Yossi Belkin to refine the wordmark and develop the visual identity system, including brand guidelines, collateral, and signage.

Agency: TinyWins
Role: Senior designer
Team: Yossi Belkin, Cecile Foster, Olga Budko , Dalton Satterfield, Juliana Ross

Nodekit

NodeKit, founded by a scrappy team of Midwestern college dropouts, is revolutionizing how data moves across blockchains. We refined their visuals, built a modular design system with dynamic animations, and launched a new website that makes their complex technology approachable and exciting—setting the stage for a more connected Web3 future.

Worked with Yossi Belkin to refine the existing Nodekit logo and build out a flexible brand system including custom icons, a deck template, brand guidelines, and social assets.

Agency: TinyWins
Role: Lead designer
Team: Yossi Belkin, Olga Budko, Justin Rands, Tino Zhabinskiy

Mañana Golf

Mañana Golf channels the rebellious spirit of automotive culture into golf, offering bold gear for those who break the mold on and off the course.

I designed the visual identity including a typeface called Manana Display.

Agency: TinyWins
Role: Design and direction
Direction: Matty Ayers

Tony Robbins

Tony Robbins has inspired millions for nearly five decades, but his brand needed a refresh to stay relevant in a modern world. We crafted a cohesive, flexible system of type, color, and modular visuals to unify the brand across programs, events, and digital channels—capturing Tony’s legacy while empowering others to embrace growth and transformation.

I assisted Yossi Belkin build out the visual identity system including comprehensive brand guidelines and templates, collateral, and designed an of home campaign for event Unleash the Power Within.

Agency: TinyWins
Role: Senior designer
Team: Yossi Belkin, Juliana Ross, Cecile Foster, Olga Budko, Justin Rands

Utility Brewing Co.

Two beer-obsessed architects and an entrepreneur decided to team up and open a brew pub in Downtown Ruston serving house-brewed beer and wood-fired pizza. I was brought on to design the graphic identity. On top of creating a visual representation of Utility, I also assisted with creating a voice and personality for the messaging.

I lead design and direction including brand and visual identity design, packaging, brand collateral, apparel, screenprinting, and copywriting.

Role: Design and direction
Neon Fabrication: David Hutson
Photography: Kate Tedeton

Role Play

Archetypes are universal patterns or symbols that represent shared human experiences, behaviors, or personalities, transcending culture and time. Role Play is a deck of 78 cards that helps individuals and brands uncover their archetype to communicate authentically, resonate emotionally, and align with their true purpose.

I worked with illustrator Dalton Satterfield to design and produce the card designs and packaging. Yossi Belkin provided direction and Jon Vio made the 3D render.

Agency: TinyWins
Role: Senior designer
Team: Yossi Belkin, Dalton Satterfield, Jon Vio

School of Design

I teach graphic design at the School of Design at Louisiana Tech University. From developing course content including syllabi, lectures, and projects, serving on a variety of committees, and organizing shows and events, teaching has been a major part of my practice. The following is a sample of some of that content including a school rebrand, my tenure dossier, class exercises, and other materials from my role as a teacher.