Professional Practice I


Art 480
Professional Practice I

 

Fall 2018
VAC 115
TR 2–5:50pm

Jake Dugard
jake@latech.edu
jakedugard.com

Office No. B17
Office hours: 
M–F 9–11am


Schedule

9.06
Course Introduction
Order books
Assignment: Portfolio Audit

9.11
Read How to Crit
Group 1: Portfolio Presentation
Reading Assignment (RA) 01: OSWN (p. 06–41) (PDF), How to get a job at X, In Defense of Generalism

9.13
Group 2: Portfolio Presentation
Assignment: write “In 1 Year” essay (≥ 250)

9.18
“In 1 Year” essay due
Discussion of essays and RA01
In class: Questionnaire
RA02: OSWN (p. 42–73), A Portfolio Hiring Managers Can’t Deny, Insights on writing your résumé, Ten common mistakes in résumés and cover letters
Assignment: Design Studio Research

9.20
Design Studio Research update
Lecture: The Résumé
Assignment: Resume Audit
Workday
Homework: work on Creative Brief for new project

9.25
*** New Project Proposal due ***
RA02 Discussion
Workday
RA03: OSWN (p. 74–105)

9.27
Resume Critique
Lecture: Typography Refresher

10.02
Design Studio Survey due
RA03 Discussion
Workday
RA04: OSWN (p. 106–129) and Design is a Job (p. 1–10)

10.04
Final Resume due (upload here)
Introduce Design Document
Workday

10.09
Guest Lecture by Dr. Marcia Dickerson
RA04 Discussion
RA05: Design is a Job (p. 11–30)

10.11
New Project Check-In
Workday

10.16
Lunch and Donnie Bell Design trip postponed
RA06: Design is a Job (p. 31–56); The Dark Art of Pricing

10.18
Portfolio examples
Workday

10.23
RA06 Discussion
Watch How To Price Design Services & Creativity from The Futur
Small Group Critiques
RA07: Design is a Job (p. 57–74)

10.25
Class cancelled for Studio Trips
Last day to drop with W is 10/26

10.30
Lunch at Sundown (12:30pm)
Donnie Bell Design tour and Q&A (2pm)
Course Evaluations
Workday
RA08: Design is a Job (p. 75–99)

11.01
Watch F**k You. Pay Me. by Mike Monteiro
Workday

11.06
Project 02 Presentations in this order: Shreveport, Little Rock, Dallas, Chicago, NYC (upload file here)
RA09: Design is a Job (p. 100–131), Salary Pending, Fail

11.08
RA08 discussion
Talk about Presentation Expectations
Final check-in

11.13
RA09 Discussion
Class Survey
Group 1: Portfolio Presentation

11.15
Group 2: Portfolio Presentation
Turn in Digital Portfolio and Design Document

End

 

Resources

Class PDFs
Syllabus
Portfolio Audit Spreadsheet
Design Studio Research Spreadsheet
Design Studio Survey
Creative Brief
Design Document
Project Checklist
Dickerson Management & Consulting: Lecture / Resources
Design Studio Presentations

Readings
Oh Sh*t What Now, Craig Oldham
Design is a Job, Mike Monteiro (use code HELTJD18 for 15% off)
Freelance and Business and Stuff, Amy & Jennifer Hood (use code Dugard50 to get 50% off)
How to be a graphic designer without losing your soul, Adrian Shaughnessy (PDF)
Combining Typefaces by Tim Brown
The Dark Art of Pricing by Jessica Hische
Pricing and Pitching chapter from FABAS

Portfolio Resources
Live Surface
Adobe Dimension
Example Portfolios
Mockup Files

Links
Useful Legal Documents For Designers 
AIGA Standard Form of Agreement