Jake Dugard

AMESA

2025

AMESA powers real-world autonomy at enterprise scale. I helped lead a full rebrand grounded in the idea of mesas as modular building blocks, a metaphor for the Ai toolkit that lets engineers make small changes with exponential impact. The result is a precise, engineering-driven brand that captures the logic, structure, and momentum of intelligent systems, making complex technology clear and compelling.

Agency:
TinyWins
Role:
Direction and design
Team:
Juliana Ross, Olga Budko (digital), Rob Michaelson (strategy), Olivier Estévez (motion and Processing), Travis Smith (project lead), Jenny Long (project support)